Andrew N. Case, Ph.D.
23970 Langford Road
Chestertown, MD 21620


2012 Ph.D., History, University of Wisconsin-Madison.

Looking for Organic America: J.I. Rodale, The Rodale Press, and the Popular Culture of Environmentalism in the Postwar United States.

William Cronon, chair; Nan Enstad, Gregg Mitman, James L. Baughman, Susan Lederer, members.

Environmental History, U.S. Cultural History, U.S. History since 1865. Minor: History of Science, Medicine, and Technology.

2007 M.A., History, University of Wisconsin-Madison.

“The Battle for Our ‘Precious Bodily Fluids’: Fighting Fluoridation in Postwar America.”

William Cronon, Gregg Mitman, and Arthur McEvoy.

2002 B.A., History, Summa Cum Laude, University of New Hampshire.
American and Environmental History, Earth Sciences Minor

Professional Experience

Fall 2015-Present Postdoctoral Teaching Fellow, Department of Environmental Science and Studies, Washington College
“The War Over Wolves”
“Lighting Things on Fire”: Energy in Our lives and Landscapes
The Roots of Sustainability

Fall 2014-May 2015 Instructor, Global Research and Writing Program, Washington College

“Lighting Things on Fire”: Energy, Society, and the Environment
“Trashed”: Consuming and Disposing in the Past and Present
Graduate Seminar: Exploring Environmental History

2013-2014 Visiting Instructor, Lyman Briggs College, Michigan State University

The Natural Environment: Practices and Perspectives Introduction to the History, Philosophy, and Sociology of Science

2012-2013 Visiting Assistant Professor, Nelson Institute for Environmental Studies, University of Wisconsin-Madison.

Environmental Studies 113: The Humanistic Perspective Perspectives on the Politics of Food and Sustainability
Producers and Consumers in the Sustainable Marketplace

2009-2012 Project Assistant, University of Wisconsin-Madison.
Nelson Institute for Environmental Studies
Center for Culture, History, and Environment (CHE)

2011 Associate Lecturer, Department of Geography, UW–Madison.

Geography/Env. Studies 339: Environmental Conservation

2005-2009 Graduate Teaching Assistant, University of Wisconsin-Madison

Global Processes of Physical Environments
American Environmental History
Introduction to Human Geography
Southeast Asia 1800-Present
The Vietnam Wars

2004-2005 Graduate Research Assistant, Department of History, UW-Madison
Assistant to Professor William Cronon
Scholarly Activity

Under contract:

Book Manuscript, The Organic Profit: J.I. Rodale, The Rodale Press and the Origins of Green Consumerism. University of Washington Press.

Peer-reviewed publications:

“Just Another Brick in the Toilet: 50 Simple Things You Can Do to Save the Earth and the Riddle of Green Consumerism,” in The Greening of Everyday Life, John Meyer, Jens Kersten, eds. (under review with Oxford University Press)

“The Solid Gold Mailbox: Direct Mail and the Transformation of Buying and Selling in Postwar America” History of Retailing and Consumption 1:1, 28-46

“Idealizing the Organic Landscape: J.I. Rodale, The Rodale Press, and The Pennsylvania Countryside” Pennsylvania Magazine of History and Biography January 2014.
Book Reviews

Review of Vaclav Smil and Kazuhiko Kobayashi, Japan’s Dietary Transition and its Impacts for Environmental History, January 2014
Encyclopedia Entries

Andrew Case, “Cod,” in The Encyclopedia of New England Culture (2005).

New Media

Editor, “Landscapes of Health” Fall 2011

Co-Editor (with Kevin Gibbons), “CHE Energy” Fall 2010

Co-Editor (with Kevin Gibbons), “Reading an Urban Landscape” Spring 2010
Peer-Reviewed Presentations:

“Unpredictable Places and Pasts: New and Old Visions of the Pennsylvania Countryside at the Rodale Institute,” Pennsylvania Historical Association Conference, Philadelphia, PA, November 2014.

“Consuming the Countryside: The Rodale Press and the Tastes of Pennsylvania Dutch Country,” Urban History Association, Philadelphia, PA, October 2014.

“‘Dear Friend’: The Rodale Press and the Business Culture of Direct Marketing in the Postwar United States, Business History Conference, Columbus, OH, March 2013.

“The Power of Positive Conservation: Gardening, Environmental Politics, and the Rodale Press,” American Society for Environmental History Conference, Phoenix, AZ, March 2011.

“Putting Certainty on Trial: Popular Health Books, Commerce, and Free Speech in Federal Trade Action Against the Rodale Press, 1950-1968,” American Association for the History of Medicine, Mayo Clinic, Rochester, MN, May 2010.

“Saving the World with Junk Mail: Direct Marketing and Environmentalism in Popular Culture,” Center for Culture, History, and Environment (CHE) Graduate Symposium, University of Wisconsin-Madison, April 2010

“Our Poisoned Earth and Sky: The Changing Meanings of the Organic Movement and Environmental Politics,” Workshop for the History of Environment, Agriculture, Technology, and Science (WHEATS), Mississippi State University, October 2009.

“The Earth’s Green Carpet: Imagining Soil and Health in the Early Organic Movement,” American Society for Environmental History Conference, Tallahassee, FL, March 2009.

“The Organic Front: J.I. Rodale and the Postwar Organic Movement,” Agricultural History Society Conference, University of Nevada-Reno, June 2008.

Invited Talks:

“Dear Friend: The Rodale Press and the Transformation of Buying and Selling in Postwar America,” Hagley Museum Seminar, May 2014.

“Our Precious Bodily Fluids” Backstory with the American History Guys, November 2013:

“How Health Nuts Became Treehuggers: Popular Culture and Natural Food and Health Movements Since 1945,” University of Wisconsin-Eau Claire, December 2010.


Member, Planning Committee, Nelson Institute for Environmental Studies, 2013 Place-Based Workshop
Member, Local arrangements Committee, American Society for Environmental History (ASEH) Conference, March 2012.
Graduate Representative, Graduate Council, Department of History, University of Wisconsin- Madison, Spring 2011
Member, Organizing Committee, Workshop for the History of the Environment, Agriculture, Technology, and Science (WHEATS), University of Wisconsin-Madison, October 2010.
Graduate Representative, Center for Culture, History, and Environment (CHE), University of Wisconsin-Madison, 2009-2010.

Grants and Awards

UW-Madison Honored Instructor Award from University Housing, December 2012
Business History Society Postdoctoral Conference Travel Grant, March 2013
John W. Hartman Center, Duke University Libraries, Research Grant, May 2013
Professional Affiliations

American Historical Association (AHA)
Association for Environmental Studies and Science (AESS)
American Society for Environmental History (ASEH)
Organization for American Historians (OAH)
Business History Society (BHS)
Pennsylvania Historical Association (PHA)